Chance Gates' Blog

By Margaret Kelly

RISMEDIA, April 6, 2010—Real estate is, as always, a sound long-term investment–and I mean that for careers as much as for consumers.

The key word, however, is “investment.”

If you’re motivated and have the right attitude, you’ll earn your share of those sales.

To get the results you’re looking for, it’s critical first to evaluate whether the time and money you’re spending is being spent wisely.

Remove the clutter. Cut costs and tasks that aren’t about putting you in front of clients. Evaluate every line item in your budget and ask yourself how the expense directly generates business for you.

Don’t be too quick to nix training opportunities. There’s truth in the phrase “Learn more to earn more.” And even one referral from a networking event or class could make up for any fees and other expenses.

Create curb appeal. Now’s the perfect time for a fresh advertising campaign. Take your best new idea and incorporate it into print materials (letters, flyers, mailers, newspaper ads); then update your website and other online platforms. A sharp look and cohesive message can attract new attention and second glances.

Give some extra thought to sprucing up your business card and e-mail signature by adding a new designation to your name. When you earn designations, their symbols trigger curiosity, generate referrals and represent your expertise.

Consider upgrades. It never hurts to look the part. Evaluate your image and make sure you’re conveying professionalism, knowledge and trustworthiness inside and out.

And think about working with a real estate coach. They’re great at helping you stay productive-rather than “busy”-through slower periods.
Smart investments of time and resources can make all the difference in your business when you’re not the only option on the block.

As a Reno – Sparks real estate consultant, I encourage all question or comments on the Reno – Sparks real estate market or any of the articles I post.  I can be reached by email at chance@ballard-company.com

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