Chance Gates' Blog

Understanding Pricing
I realize it is hard to stomach, but short sales and foreclosures have driven the value of homes way down. The good news is houses are starting to sell if they are priced right. It use to be: that a seller could find the highest price house that compares to his, price his house a little higher, wait a couple months and he would sell the house. Now if a seller prices his house to high and waits a couple months the actual selling price is less than before. In order to sell a house, the price must be accurately determined to get a fast sale for the most money possible. If the house stays on the market longer than 7 days, with no activity, a price adjustment is needed. A seller needs to stay updated on other houses for sale, in his neighborhood, at least once a week.

Marketing
The way to market a house has really changed in the last few years. A seller use to be able to put an ad in the newspaper or magazine to create interest in his property. Now only about 20% of home buyers go to a newspaper or magazine before buying a house. Wayne Gretzky once said “A great hockey player skates to where the puck is going”. In real estate that is also true, a seller needs to advertise where the buyers are going. That is the internet; over 80% of buyers start their search by looking at houses on line. A seller should get his house on as many web-sites as possible, over 200 different sites is highly recommended.

Internet marketing is a good start, however in today’s market a seller can not stop there. He needs to have fliers made up and passed out to all his neighbors. More than 50% of houses sold come from neighborhood activity.

Open Houses – Good or Bad?
This is a question that will be different for every seller. It is very true that less than 5% of open house actually sell the house. There is no telling if a potential buyer is actually inspecting the house to rob later. However, it does remind people that the house is on the market and helps create conversation about the house. It also gives potential buyers a noncommittal way of seeing the house.